Microsoft is doing something right, and a Wired journalist sides with them and says that Apple is doing it wrong. What is this world coming to?! Yes, Microsoft is going full speed with the media content provider using the Xbox 360 as the platform. They are making media, TV, movies, Netflix, Hulu, etc. all a major selling point of owning an Xbox.
The best approach we’ve seen to this problem, and the best approach we’re likely to see for some time, has been Microsoft’s efforts with Xbox 360. I want to explain why I think Microsoft is beating and will continue to beat Apple in this space. Then I want to outline what Apple would need to do differently in order to beat back Microsoft, Sony, Google and all other contenders if it wants to conquer the living room.
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